Public relations’ Code of Ethics serves as a viable reminder for being honest not just in your professional life, but for life in general. Honesty, the free flow of information and accuracy serve as valuable credos for personal and businesses relationships. Nothing exemplifies this more than the ongoing hubbub about appropriating content from other sources. [...]
June 15, 2008
I have more than once pointed out the irony of news media outlets having to cope with public relations crises. From having to play defense when the accuracy of news stories is challenged, to having to admit reporters fabricated news, the news media needs public relations counsel now more than ever. As fiscal pressures enhance [...]
March 19, 2008
(Update March 4, 2009: Research results released today from the Water Research Foundation confirm the safety of public water supplies despite negligible amounts of pharmaceuticals. A news release about the research is posted here.) A couple of years ago I received a phone call of a reporter. She wanted to know the effects of [...]
May 24, 2009
6