This has been a long time coming. Although people have had in their pockets the means to transmit breaking news for at least a decade, increased social networking – particularly Twitter, Facebook and Youtube—has finally garnered enough traction to spread information to the masses. Three events just this year have set the stage [...]
March 26, 2009
Perhaps it’s no coincidence that in the past month I have been pitched to no less than three times (two directly, one indirectly) to purchase print advertisements. One I deliberately ignored twice (sorry, New York Times), the other was a fruitless hour and half leaving me with an empty heart; not because the ROI on [...]
July 24, 2008
The following was written the pro pr blogger blog. I outline some tips for PR pros in relating to bloggers. 1. As a PR person, consider your intentions for approaching bloggers. Typically, trying to just score mentions or links is readily transparent and frowned upon. Genuinely participating in the blog, or relating to the blogger, will [...]
June 25, 2009
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