This has been a long time coming. Although people have had in their pockets the means to transmit breaking news for at least a decade, increased social networking – particularly Twitter, Facebook and Youtube—has finally garnered enough traction to spread information to the masses. Three events just this year have set the stage for this. [...]
March 26, 2009
Perhaps it’s no coincidence that in the past month I have been pitched to no less than three times (two directly, one indirectly) to purchase print advertisements. One I deliberately ignored twice (sorry, New York Times), the other was a fruitless hour and half leaving me with an empty heart; not because the ROI on [...]
July 24, 2008
The following was written the pro pr blogger blog. I outline some tips for PR pros in relating to bloggers. 1. As a PR person, consider your intentions for approaching bloggers. Typically, trying to just score mentions or links is readily transparent and frowned upon. Genuinely participating in the blog, or relating to the blogger, [...]
June 25, 2009
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