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Shaping Green Controversies

April 16, 2009

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Recognizing What Triggers Environmental Misinformation [This was published originally in the April 2009 issse of PRSA's TACTICS newsletter.]                            Environmental concerns are driven by good intentions and, often, a sense of urgency. There is a reason for this. Climate change indexes, regarded by scientists as credible indicators of global environmental health, are painting an unflattering portrait of our [...]

5 Strategies for Social Media Success

October 27, 2008

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Heard it? The term social media, that is. For the unknowing, social media and its oft associated terms, such as wikis, blogs, Youtube, Myspace, Facebook, Twitter and so on, can be intimidating and confusing for people not familiar with these words and terms. Here’s a simple definition: Social media is best understood as technology that is [...]