Recognizing What Triggers Environmental Misinformation [This was published originally in the April 2009 issse of PRSA's TACTICS newsletter.] Environmental concerns are driven by good intentions and, often, a sense of urgency. There is a reason for this. Climate change indexes, regarded by [...]
April 2, 2009
A manifesto for credibility The emergence of the Information Age has given most everyone access to an unlimited wealth of knowledge. More recently, as social online media have flourished, there is an even greater rate of participation. With that, curiously, has been a trend to claim expertise. Tim Ferriss’ book, The Four Hour Work Week (which I [...]
April 16, 2009