Browsing Tag »HARO«

What is an expert?

April 2, 2009

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A manifesto for credibility The emergence of the Information Age has given most everyone access to an unlimited wealth of knowledge. More recently, as social online media have flourished, there is an even greater rate of participation. With that, curiously, has been a trend to claim expertise. Tim Ferriss’ book, The Four Hour Work Week (which I [...]

Three Examples of Unintended Publicity

February 13, 2009

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1. Joaquin Phoenix’s bizarro appearance on David Letterman this week has put him among the ranks of brooding, tortured actors at which Youtube videos receive countless views and other forms of public ridicule. (Some, however, claim Phoenix is faking it for publicity.) See above. 2. Peter Shankman’s part-time quest (he’s the creator of the inestimable [...]

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