Browsing Tag »jim lukaszewski«

The Art of Giving Advice and the Difference Between Strategies and Tactics

January 19, 2009

Strategic Advising FREE e-book Now Available Two weeks ago I mentioned that public relations inherently suited for emerging, social media. A (somewhat false) debate has arisen that, conversely, social media experts inherently know public relations. It’s an assumption that must be granted some sympathy given the many illusions these technologies generate. Despite public relations’ paradoxical [...]