Browsing Tag »lake tahoe«

Shaping Green Controversies

April 16, 2009

Recognizing What Triggers Environmental Misinformation [This was published originally in the April 2009 issse of PRSA's TACTICS newsletter.]                            Environmental concerns are driven by good intentions and, often, a sense of urgency. There is a reason for this. Climate change indexes, regarded by [...]

Tomorrow’s Tweets: News media trip from Tahoe Sept. 16

September 15, 2008

  I’ll be tweeting live tomorrow from the Tahoe backcountry on a media relations excursion (cell phone coverage depending, of course). A local TV news crew is doing a Lake Tahoe backcountry feature on horseback. I’ll be tagging along and documenting it as we head from Spooner Lake to the grand vistas of the Sierras, which [...]