Perhaps it’s no coincidence that in the past month I have been pitched to no less than three times (two directly, one indirectly) to purchase print advertisements. One I deliberately ignored twice (sorry, New York Times), the other was a fruitless hour and half leaving me with an empty heart; not because the ROI on [...]
March 14, 2009
And the importance of a research-based mindset There appears to be a fundamental underestimation of the importance of research. Yet those in research fields, or those trained in research methodologies, quickly learn the difference between opinion and innuendo versus data-based knowledge. It’s not to say one is inherently superior over the other; rather, data-driven knowledge tends to [...]
March 10, 2009
In no particular order, here are the top 10 words turned meaningless by collective bandwagon jumping onto what is being called new, or social, media: 10. Community 9. Social 8. Strategy/strategist 7. Top 6. Platform 5. Market/ing 4. Consultant 3. Relate/relationship 2. Value 1. Transparency Honorable mention for being suspiciously overused: evangelist. Please add yours in the comments below.
January 10, 2009
Relative newcomers facing exposure to online media appear to have adopted assumptions about the uniqueness of these technologies. With that in mind, here are five points to be considered -- basically, that media as we know it today has roots back to hunter-gatherer rock art.
January 4, 2009
If blogs are good for one thing, it’s for stirring up a good shit storm. That’s been the case since blogs have been around. Daniel Solove’s book, “The Future of Reputation,” wonderfully details the more noted online controversies in the history of the Internet. And in Reno, ever since I began reading the blogs here approximately [...]
March 26, 2009
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