Browsing Tag »pr«

The Blagojevich Disaster 2.0

January 28, 2009

Anyone following Illinois Governor Rod Blagojevich, his indictment, current impeachment proceedings and his multi-state media tour might sum up his message as this: “It’s all about me, me, me.”

Why Journalism Schools Should Get Rid of PR

December 28, 2008

Ten Reasons Why PR is Better Suited for Business Schools I used to have a negative reaction when I heard or read about news journalists harping on why journalism schools should get rid of public relations emphases. I couldn’t quite figure out why until recently. At first, I vehemently disagreed with the notion, usually adopting [...]

Tools of the Trade: Needed hardware for today’s public relations

November 21, 2008

Social media geeks pretty much have this topic dialed, nearly too much so, but I’m surprised when I talk with my peers and many are out-of-date not only on where social media is going but what tools are needed to be a participant. I consider public relations as embracing social media to be a given. [...]

5 Strategies for Social Media Success

October 27, 2008

Heard it? The term social media, that is. For the unknowing, social media and its oft associated terms, such as wikis, blogs, Youtube, Myspace, Facebook, Twitter and so on, can be intimidating and confusing for people not familiar with these words and terms. Here’s a simple definition: Social media is best understood as technology that [...]

Media Relations: 3 likes and dislikes about dealing with reporters

September 26, 2008

[Note: This was written as a submission for another blog.] My list of pet peeves about journalists: Lack of homework, or any attempt at doing homework, about the topic at hand. This is more true for television journalists. I quite often take calls at the Nevada Department of Conservation and Natural Resources where questions asked [...]