I was willing to move past the issue, but PRSA appears to want to continue getting criticized over its accreditation process by indirectly defending itself. PRSA’s been pushing a post on its blog called “Is Public Relations Accreditation Worthwhile?” which also has a video advocating the importance of the APR process. Along with the video [...]
August 1, 2009
Fact, fiction, weirdness This is not a rhetorical question: Why is it that seemingly every time the Public Relations Society of America attempts to defend itself, it ends up leaving an even worse impression of the public relations profession? One rule of reputation or crisis management is that if you’re in a hole, you really [...]
July 24, 2009
Why the “watch what you say online” crowd is a festering anachronism I don’t know Sarah Soczka, but if I ever meet her, I’m going to buy her a beer. Sarah is the unwitting victim of the “watch what you say online” crowd, specifically one Jeff Bentoff, APR, of Bentoff, LLC from Wisconsin. Bentoff writes [...]
April 16, 2009
Recognizing What Triggers Environmental Misinformation [This was published originally in the April 2009 issse of PRSA's TACTICS newsletter.] Environmental concerns are driven by good intentions and, often, a sense of urgency. There is a reason for this. Climate change indexes, regarded by [...]
December 28, 2008
Ten Reasons Why PR is Better Suited for Business Schools I used to have a negative reaction when I heard or read about news journalists harping on why journalism schools should get rid of public relations emphases. I couldn’t quite figure out why until recently. At first, I vehemently disagreed with the notion, usually adopting [...]
August 14, 2009