The following was written the pro pr blogger blog. I outline some tips for PR pros in relating to bloggers. 1. As a PR person, consider your intentions for approaching bloggers. Typically, trying to just score mentions or links is readily transparent and frowned upon. Genuinely participating in the blog, or relating to the blogger, [...]
June 29, 2008
I’ve been informed that merely having a Myspace page is an exercise in narcissism, so apparently having a blog is the ultimate display of grandstanding and being a blow-hard. But, it’s been a year for this blog, and so far it’s been a good run. I set up this blog for multiple reasons. I began [...]
June 15, 2008
I have more than once pointed out the irony of news media outlets having to cope with public relations crises. From having to play defense when the accuracy of news stories is challenged, to having to admit reporters fabricated news, the news media needs public relations counsel now more than ever. As fiscal pressures enhance [...]
July 24, 2008