It’s been a bad week for the social media gurus. First Mark Schaefer called them out collectively, and some individually, for constant backslapping and creating, inadvertently or not, a country club atmosphere where eveything is fine and cozy. Sadly, he’s correct. And the pseudo gurus were none-too-quick to jump in with defenses of their own. My [...]
September 18, 2009
The sad aspect of downsized newsrooms means that news quality and breadth of coverage suffers. Along with this, as traditional news grapples with how to handle the social aspect of online media, the distortions of information occur to rampant degrees. Anonymous commenting appears to have become the sustaining mechanism of online advertising for many news [...]
September 1, 2009
I’ve been thinking recently about the generational gap, real or perceived, in social media use. I’m not sure it’s generational. I think it’s more accurate to say that being savvy with social media falls better into paradigm of literacy, such as public relations literacy, computer literacy and now, social media literacy. Age isn’t the gap-maker, [...]
June 3, 2009
A Step-by-Step Guide for Success On Monday we began the journey on how to launch an effective grassroots political campaign. You may read part I here and part II is here. Here are the final steps for a successful campaign! 5. Play the victim. If your antagonist is evil (and by default, he is), you must, by default, [...]
June 1, 2009
A Step-by-Step Guide for Success With campaign finance reform, never-ending political corruption and the emergence of the increased power of the citizenry using online technology, this means politics is due for a grassroots-based upheaval. If not, it should be. With that in mind, this step-by-step guide to launching a grass roots political campaign is a surefire way to [...]
September 25, 2009
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