Browsing Tag »social media«

Podcast 02: Who murdered Robert Wone? The case and the site

September 3, 2010

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Attorney Robert Wone was murdered on August 2, 2006. The circumstances surrounding his death are both gruesome and mysterious. Three individuals were recently acquitted of charges associated with the murder: conspiracy, obstruction of justice and crime scene tampering. After Robert’s murder, four media professionals in the Washington, D.C. area created a site devoted to the [...]

Social media’s sacred cows and what to do about them

September 25, 2009

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It’s been a bad week for the social media gurus. First Mark Schaefer called them out collectively, and some individually, for constant backslapping and creating, inadvertently or not, a country club atmosphere where eveything is fine and cozy. Sadly, he’s correct. And the pseudo gurus were none-too-quick to jump in with defenses of their own. [...]

Why PR pros need to build their own online news communities

September 18, 2009

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The sad aspect of downsized newsrooms means that news quality and breadth of coverage suffers. Along with this, as traditional news grapples with how to handle the social aspect of online media, the distortions of information occur to rampant degrees. Anonymous commenting appears to have become the sustaining mechanism of online advertising for many news [...]

The old and new minds of reputation management

September 1, 2009

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I’ve been thinking recently about the generational gap, real or perceived, in social media use. I’m not sure it’s generational. I think it’s more accurate to say that being savvy with social media falls better into paradigm of literacy, such as public relations literacy, computer literacy and now, social media literacy. Age isn’t the gap-maker, [...]

HOW TO: Launch a grassroots political campaign using social media, Part III

June 3, 2009

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A Step-by-Step Guide for Success On Monday we began the journey on how to launch an effective grassroots political campaign. You may read part I here and part II is here. Here are the final steps for a successful campaign! 5. Play the victim. If your antagonist is evil (and by default, he is), you [...]