Why the “watch what you say online” crowd is a festering anachronism I don’t know Sarah Soczka, but if I ever meet her, I’m going to buy her a beer. Sarah is the unwitting victim of the “watch what you say online” crowd, specifically one Jeff Bentoff, APR, of Bentoff, LLC from Wisconsin. Bentoff writes [...]
April 16, 2009
Recognizing What Triggers Environmental Misinformation [This was published originally in the April 2009 issse of PRSA's TACTICS newsletter.] Environmental concerns are driven by good intentions and, often, a sense of urgency. There is a reason for this. Climate change indexes, regarded by [...]
January 19, 2009
Strategic Advising FREE e-book Now Available Two weeks ago I mentioned that public relations inherently suited for emerging, social media. A (somewhat false) debate has arisen that, conversely, social media experts inherently know public relations. It’s an assumption that must be granted some sympathy given the many illusions these technologies generate. Despite public relations’ paradoxical [...]
July 24, 2009