And the importance of a research-based mindset There appears to be a fundamental underestimation of the importance of research. Yet those in research fields, or those trained in research methodologies, quickly learn the difference between opinion and innuendo versus data-based knowledge. It’s not to say one is inherently superior over the other; rather, data-driven knowledge [...]
February 27, 2009
10 Ways to Deal With Social Media Gone Awry I had the bright idea this week to create a second Twitter account for myself, one to separate my ‘personal’ account from one that represents my ‘professional’ persona (don’t laugh please … it’s a work in progress). Dovetailing on this thought was another idea to see [...]
January 10, 2009
Relative newcomers facing exposure to online media appear to have adopted assumptions about the uniqueness of these technologies. With that in mind, here are five points to be considered -- basically, that media as we know it today has roots back to hunter-gatherer rock art.
January 4, 2009
If blogs are good for one thing, it’s for stirring up a good shit storm. That’s been the case since blogs have been around. Daniel Solove’s book, “The Future of Reputation,” wonderfully details the more noted online controversies in the history of the Internet. And in Reno, ever since I began reading the blogs here [...]
November 21, 2008
Social media geeks pretty much have this topic dialed, nearly too much so, but I’m surprised when I talk with my peers and many are out-of-date not only on where social media is going but what tools are needed to be a participant. I consider public relations as embracing social media to be a given. [...]
March 14, 2009
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