A Step-by-Step Guide for Success Yesterday we began the journey on how to launch an effective grassroots political campaign. You may read part I here. Here are the next two steps in the process, which will help lay the foundation for successful campaigns. 3. Build your social networking presence. a. Start with a website. Do [...]
April 13, 2009
A Missed Opportunity in the Billy Bob Thornton Fiasco I’m not sure of the category in which to place tortured celebrities. Like with politicians, the rules of the PR game are vastly different, so to even begin to prescribe, especially from a novice perspective, PR advice to somebody like Billy Bob Thornton would be [...]
October 27, 2008
Heard it? The term social media, that is. For the unknowing, social media and its oft associated terms, such as wikis, blogs, Youtube, Myspace, Facebook, Twitter and so on, can be intimidating and confusing for people not familiar with these words and terms. Here’s a simple definition: Social media is best understood as technology that [...]
July 7, 2008
It’s near impossible to know the exact machinations at work in the Viacom/Google lawsuit, but Google’s and Viacom’s comments about the recent order to turn over data underscore an important point: Both entities, in attempting to iron out copyright infringement of commercial videos posted Youtube, appear to be adamant about protecting the identity, and therefore [...]
June 2, 2009
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