Pro-blogger wannabes have a reason to celebrate. While there’s been longstanding doubt over the practicality of becoming a professional blogger, news announced last week just may put a kink into the view espoused by critics that site monetization is more hype than a reliable income stream. No longer will naysayers have much evidence for the [...]
July 19, 2010
“Let’s be blunt about the issue of accreditation. Who of us hasn’t heard colleagues be sarcastic about it? I have heard everything from tongue-in-cheek comments to direct criticism of the imprimatur. But does that sarcasm or criticism ever come from one who holds the APR designation? Never….” – Susan Prather, APR Principal Prather PR The [...]
July 5, 2010
Like clockwork, the Environmental Working Group — an apparently well-funded and certainly well-applauded — activist group, which claims to be a scientific research organization of sorts, recently sent out their latest fear-mongering news release around the globe. This time, sunscreen is not safe for you, according to the reporting in all manner of news media [...]
June 8, 2010
It is all too convenient to comment in hindsight about how businesses handle crisis events. A characteristic of crises, for those who have experienced them firsthand, is that they are unplanned and therefore much of the response is enacted quickly, assuming organizational paralysis is not occurring. Because of the inherent urgency of a crisis, analysis [...]
July 27, 2010
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